If you simply want to browse an ever-changing selection of limited-time deals, your best bet is to check out the site's Lightning Deals page. You can also sign up for CNET Deals text alerts for curated deals during the event and install out our new CNET Shopping browser extension to help ensure that purchases you make all year round will be at the lowest price available.Amazon has no shortage of sales going on at any given time, but finding a bunch in a centralized spot can be difficult. Whether it's a one-day sale at Woot, a weekend sale at Best Buy or a coupon code for a product at Amazon, if it's a great deal, we'll be covering it.īe sure to check out all of the great deals each day at /deals and sign up for our CNET Deals newsletter for a daily digest of deals delivered to your inbox. The CNET Deals team covers all of the best price drops, discounts and deals daily from all the top retailers. The fact that the sale also allows Amazon and its partners to clear out inventory and warehouse space ahead of the holiday shopping season doesn't hurt, either. Unlike Black Friday, however, the Prime Day branding lets Amazon differentiate its summer sale from competitors while selling Prime memberships and Amazon-branded hardware such as Echo speakers and Fire tablets, which encourage customers to stay in the Amazon ecosystem. Prime Day soon became a version of "Black Friday in July" for Amazon, allowing the retailer to have a branded 48-hour shopping extravaganza in an otherwise sleepy retail season. The "Prime" in the name refers to Amazon's subscription service, which offers free delivery on many products in as little as one to two days, and which has now expanded to encompass the Netflix-style Prime Video service and various other Amazon-related perks. Originally, it was a 24-hour sales event to celebrate Amazon's 20th birthday. Why did Prime Day start?Īmazon has been hosting its annual Prime Day sale since 2015. We'll be here to cover all of the best deals at all of the major retailers. For Prime Day 2023, expect Amazon's biggest competitors to once again launch their own sales that overlap the same dates and try to poach eager shoppers' dollars. Will other retailers participate in Prime Day?Įach year, we see retailers like eBay, Best Buy and Walmart kick off July sales in order to try and compete with Amazon Prime Day and 2022 was no different. As is customary, we anticipate Prime Day 2023 will bring best-ever pricing on a variety of Amazon's own-brand tech with other standout deals from third-party brands likely to prove popular too. Outside of this selection, there were a bunch of other popular deals in tech and home categories, as well as health and fitness, fashion and beauty, toys and more. Instant Dual Pod Plus coffee maker: $160 (save $70).LG 65-inch C2 Series OLED Evo 4K Smart TV: $1,797 (save $200).Chamberlain MyQ Smart Garage Door Opener: $17 (save $13).Amazon Echo Dot (3rd gen): $18 (save $22).Many deals launched at that opening time are set to last throughout the event, supplies permitting, with other, more limited-time Lightning deals launching and expiring during the two-day period. The events have historically kicked off at midnight Pacific and run continuously for 48 hours, and we anticipate much the same this year. Since 2017, Amazon's Prime Day has actually spanned two days. It also remains to be seen if Amazon will repeat the Prime Early Access Sale in the fall to kick off the holiday shopping season. Given we're already into June, the likelihood of Amazon using this month for the event is diminishing as we'd usually expect a couple of weeks' notice of any event. Prime Day 2021: June 21 to 22 (the earliest to date).Prime Day 2017: July 11 to 12 (first to last longer than one day).
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